It's nice to finally meet you.
I'm am a web creative and designer who lives in Sydney, Australia with my fiance Rachel and our dog Charlie.
I am currently the Head of Studio at OgilvyInteractive.
I dabble in traditional advertising, but my real passion lies with the way people use technology, especially the web. I believe it is the future of communication, and that by and large, not many of us are using the medium to its full potential.
Here, you’ll find some of my recent work, both professional and personal
This was a cute and playful site designed to house a simple online competition.
20-something girls were encouraged to send in a photo of what they considered 'fresh'. Users fished photos out of the stream that ran through the site to check out the entries and vote on their favourites.
As the competition finished, the site showed little signs of slowing down. So we added a casual flash game to allow girls to take a minute out of their day to refresh.
My personal best is still only 85,00. I have no idea how anyone scores over 200,000 - but my hats off to them.
The American Express Platinum Card has a unique feature – a dedicated team of concierges at your service, 24 hours a day.
When looking into this Card, you’d expect no less than a guided tour of its many features. On the other hand, you could also expect to be able to take a more personalised journey through the features that interest you. Or perhaps you’re the kind of person who would just like to get the essentials up front. Whatever the case, this Microsite was right up your alley.
Other features included the ability to download your personalised journey to be viewed offline, as well as the ability to send it to a friend. Or a partner that still needed some convincing.
American Express had great success with its "My Life, My Card" campaign, but in 2007 it was time to develop a new creative platform. Ideas were developed world wide, and eventually a direction called "On My Planet" was selected to be developed further.
Myself, and Ogilvy Sydney's Direct Marketing Creative Director participated in a regional creative development workshop in Singapore, where our treatment was selected and eventually rolled out world wide.
The treatment was used through multiple campaigns here in Australia and overseas to great effect. Here you can see examples of both local and international work.
2008 marked the 60th anniversary of the Ogilvy Agency worldwide. Agencies from all over the world found different ways of marking the occasion. I was the Art Director for this screensaver and range of wallpapers that adorned the digital workplaces of my colleagues during the celebrations.
I also learnt some hard lessons about attempting to do stop motion photography in the middle of a busy road.
I was the Art Director and Developer for this game created to run in conjunction with Coke's 'Endless Summer' campaign. The game had my colleagues pitted through many a lunchtime of “play-testing”. They were locked in fierce competition for the grand prize - a candy bar of their choice (well done Sean).
However, some things are just not meant to be, and the project was cancelled after all development had been completed.
Come to think of it, I owe Sean a Cherry Ripe.
This screensaver was developed to give myself a little bit of colour inspiration throughout the day. It didn't hurt that it gave me an excuse to learn about the Adobe Kuler API.
This screensaver pulls its colour sets from the most popular sets in the last 30 days.
